![]() ![]() In February 2019, the brand launched a second collection with American model Ashley Graham. In November 2018, the brand launched a collection with Hailey Baldwin as the face of their Christmas campaign. In June 2018, the brand launched a collaboration with British television and radio presenter Maya Jama In September 2018, PrettyLittleThing teamed up with American model Ashley Graham to launch a collection for sizes 6–28. In May 2018, the brand announced a collaboration with streetwear label Karl Kani with a collection fronted by Teyana Taylor. In October 2017, PrettyLittleThing launched a collection with American reality television personality and businesswoman Kourtney Kardashian. In August 2017, the online retailer launched a collection with American personality Olivia Culpo. ![]() They signed LA influencer Chantel Jeffries as their brand ambassador. In October 2016, PrettyLittleThing launched their party wear collection with Sofia Richie. They collaborated with American reality television personality Kylie Jenner, who hosted a launch party in Los Angeles. In October and November 2015, PrettyLittleThing launched collections with reality actress Lucy Mecklenburgh. In June 2020, PrettyLittleThing launched their Middle Eastern website. In March 2020, the brand opened their Paris showroom with a collaboration with the French YouTuber Sananas. In 2020 Boohoo acquired the remainder of PrettyLittleThing. In February 2019, the brand opened their LA office on Melrose Avenue. In November 2017, the firm drew press attention when it was named one of the top three fastest growing fashion companies by Hitwise. In June 2017, PrettyLittleThing launched a range, PLT Girl for young girls aged 5–12. It acquired 66% stake in the PrettyLittleThing. PrettyLittleThing was owned by the Kamani brothers until January 2017, before being acquired by their father Mahmud Kamani's company Boohoo. In 2016, the brand partnered with ASOS and Lipsy on their website, as well as through the retailer Next. In September 2015, it launched its mobile application in the UK market. In February 2017, the company reported sales of £47.7m. Celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products. The company sells Womenswear, footwear, accessories and beauty products. Since then the company has expanded and now operates internationally, including the US, Irish, Australian, Middle East, French and Canadian markets. ![]() It started with an accessory only brand with limited products on the site. PrettyLittleThing was co-founded in 2012 by Umar Kamani and his brother Adam Kamani. The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. Or why not keep your wedding vibe effortlessly chic with a baby blue hue bodycon dress? Featuring a flattering corset fit and luxe lace detailing this dress is sure to have all eyes on you doll.PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16–41-year-old women. Sure to make you stand out from the crowd, simply add clear strap heels and a luxe pearl bag for a flawless finish. If midi is more your style, then a hot pink bandeau dress is for you doll. Get ready to steal the stares in a floor length chartreuse hue dress, with ruffle detailing and a plunging neckline all this dress needs in the perfect pair of heels to complete the look. With maxi lengths and figure-flattering fits to floaty shift styles and luxe satin feels, you will be spoilt for choice. Wedding season is here and if you are searching for the perfect wedding guest dress then this edit is sure to have everything you have been looking for and more.
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